Question: A company decides to serve multiple customer groups, differentiated by their needs, in order to gain a competitive advantage. They do this by offering different

A company decides to serve multiple customer groups, differentiated by their needs, in order to gain a competitive advantage. They do this by offering different products to each group. Which of the following strategies is the company pursuing?
a.
Component sharing strategy
b.
Focus strategy
c.
Standardization strategy
d.
Segmentation strategy
e.
Mass customization strategy

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