Question: A company developing software to create a Customer Relationship Management ( CRM ) system will need to be concerned with direct competitors. According to Porter's

A company developing software to create a Customer Relationship Management (CRM) system will need to be concerned with direct competitors. According to Porter's Five Forces, what other type of product will be of concern?
a. new entrants
b. substitutes
c. non-competing firms
d. commodities

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