Question: A company has a $ 1 0 0 , 0 0 0 promotion budget and is considering three media channels with the following data: Channel
A company has a $ promotion budget and is considering three media channels with the following data: Channel A: $ CPM cost per thousand impressions estimated reach of impressions. Channel B: $ CPM estimated reach of impressions. Channel C: $ CPM estimated reach of impressions. If the company wants to maximize reach while staying within budget, which combination of channels should it choose?
Allocate the entire budget to Channel C
Split the budget equally among Channels A and C
Allocate $ to Channel C and $ to Channel A
Allocate $ each to Channels B and C
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