Question: A company has a $ 1 0 0 , 0 0 0 promotion budget and is considering three media channels with the following data: Channel

A company has a $100,000 promotion budget and is considering three media channels with the following data: Channel A: $20 CPM (cost per thousand impressions), estimated reach of 4,000,000 impressions. Channel B: $25 CPM, estimated reach of 3,000,000 impressions. Channel C: $15 CPM, estimated reach of 5,000,000 impressions. If the company wants to maximize reach while staying within budget, which combination of channels should it choose?
Allocate the entire budget to Channel C.
Split the budget equally among Channels A and C.
Allocate $60,000 to Channel C and $40,000 to Channel A.
Allocate $50,000 each to Channels B and C.

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