Question: A company is deciding whether to develop and launch a new product. Research and development costs are expected to be ksh 4 0 0 ,
A company is deciding whether to develop and launch a new product. Research and development costs are expected to be ksh and there is a chance that the product launch will be successful, and a chance that it will fail. If it is successful, the levels of expected profits and the probability of each occurring have been estimated as follows, depending on whether the products popularity is high, medium or loW.
Probability Profits
High ksh per annum for two years.
Medium ksh per annum for two years.
Low ksh per annum for two years.
If it is a failure, there is a probability that the research and development work can be sold for ksh and a probability that it will be worth nothing at all. Advice the management the best option to take.
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