Question: A company is developing an ad campaign using the media below. Reach per ad Cost per ad Max media usage Magazine 1000 $500 10 TV

A company is developing an ad campaign using the media below.

Reach per ad Cost per ad Max media usage
Magazine 1000 $500 10
TV 2000 $1000 15
Newspaper 1500 $300 5

The company would like to determine the # of ads to place in each medium in order to maximize audience reach.

Let M = # of magazine ads, T = # of TV ads, N = # of newspaper ads

Magazine ads must be at least 40% more than TV ads. Write a constraint for this.

M >= 1.4T

T>=1.4M

M>=0.4T

T>=0.4M

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