A company is employing a market information system to obtain information to aid in marketing decisions. What

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A company is employing a market information system to obtain information to aid in marketing decisions. What does this mean, and what are the three factors that need to be considered when creating an MIS?

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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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Posted Date: Oct 30, 2023 02:18 AM

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A company is employing a market information system to obtain information to aid in marketing decisions. What

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A Market Information System MIS is a structured and systematic approach used by a company to gather ... View the full answer

Management Accounting Information for Decision-Making and Strategy Execution

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