A company is evaluating two customers: Customer A has a high CLV due to frequent

purchases, while Customer B has a lower CLV but is part of a large, growing customer

segment. The company is deciding whether to focus on acquiring more customers

like Customer A or invest in growing Customer B$\text{'}$s segment. Based on the concepts

of CLV and Customer Equity, which of the following strategies would best support

the company's long$-$term growth?

Invest in Customer B$\text{'}$s segment, as growing this customer base could increase

the company's overall Customer Equity.

Prioritize Customer A for all marketing campaigns, as the high CLV will always

yield higher Customer Equity.

Focus exclusively on Customer A$\text{'}$s segment since a higher CLV guarantees long$-$

term profitability.

Stop investing in both customers, as individual CLVs do not impact the

company's overall growth.

Focus on acquiring new customers without considering the CLV or Customer

Equity, as market share growth is the only goal.