A company is trying to calculate the cost of conversion for its on-line advertising campaign. It is
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Question:
A company is trying to calculate the cost of conversion for its on-line advertising campaign. It is placing 4 ads in total. Fill in the following chart to see what their cost per conversion is for their campaign.
Ad | Impressions | CTR % | Clicks | Cost/Click | Total Cost | Coversions | Cost/Conversion |
1 | 11000 | 2.00% | [a] | $0.21 | [f] | 8 | [k] |
2 | 30000 | 3.00% | [b] | $0.28 | [g] | 16 | [l] |
3 | 30000 | 1.00% | [c] | $0.66 | [h] | 13 | [m] |
4 | 10000 | 4.00% | [d] | $0.33 | [i] | 9 | [n] |
Total | 81000 | 2.5% | [e] | $0.37 | [j] | 46 | [o] |
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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