Question: A company must decide to develop a new product, continue to market the current product, or cancel the product line. The current product demand is

A company must decide to develop a new product, continue to market the current product, or cancel the product line. The current product demand is expected to be the same as last year or worse. There are two new product uncertainties. The first uncertainly is new product performance. The performance may be high or low. The second uncertainty is demand. The new product demand may be large or small. The data is given below (and also in the Excel Chapter 11 Problem 2 Data file)

A company must decide to develop a new product, continue to market

  1. Solve the Decision Tree by hand. Identify the best decision.

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