Question: A company needs performance targets or objectives for its operations as a whole and also for each of its separate businesses, product lines, functional departments,

A company needs performance targets or objectives
for its operations as a whole and also for each of its separate businesses, product lines, functional departments, and individual work units.
because they give the company clear-cut strategic intent.
in order to prevent lower-level organizational units from establishing their own objectives.
to help guide managers in deciding what strategic path to take in the event that a strategic inflection point is encountered.
in order to unify the company's strategic vision and business model.
A company needs performance targets or objectives for its operations as

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