A company received initial feedback from concept development of its new hovercraft vehicle. After a prototype was tested and found viable for safety standards, customer specifications, and design, what is the company's next step? O To weed out potentially expensive failed products O To evaluate the product launch and generate a new cycle of product idea generation To be sure a product will bring enough financial returns to justify its significant development costs The product development department in a company generated a mass of brainstormed new product ideas. As the ideas started to spread by word of mouth around the company, upper-level executives became critical of many of the ideas and said so in a company-wide meeting. This is an example of how creative product ideas can be killed early on because of: O enabling sciences and technology O organizational capabilities and culture competitors and customers