Question: A company sells one product. The contribution margin per unit for this product is $7. The company decides that it wants to create a fancier

A company sells one product. The contribution margin per unit for this product is $7. The company decides that it wants to create a fancier packaging for the product, which would increase its variable cost per unit by $1. What will be the updated contribution margin per unit for the product if this new packaging is implemented

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=+Does it present new cocktails or review restaurants?

=+Could you use animation? Illumination? Movement? 3-D? Interactivity?

=+Is the message on-strategy?