A company started a communication business in 2009 at New York and now expanded to all
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A company started a communication business in 2009 at New York and now expanded to all the states in USA. The company is planning to start an IT business in California where it has the largest market share. It is likely that integrated marketing communication will be expected to make a number of contribution toward meeting the marketing objectives of the company in the new proposed business (IT).
Critically analyse and advise the company on the integrated marketing communication steps to follow to achieve this goal
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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