A company that collects data through utilizing multiple sampling agencies is called a(n): a. boutique research firm O b. syndicated research firm O c. full-service research firm Od sample aggregator During the marketing research process, Brian was asked by his supervisor to make sure the results of the study supported a geo-targeting campaign his boss wanted to launch. If Brian does as his supervisor requests, the results of the study would be an example of: O a. ESOMAR O b. advocacy research O c. biased or unrepresentative sampling O d. bait-and-switch What forecasting method would you recommend for a company that has been experiencing steadily increasing sales on a year-to-year basis, especially if changes in sales don't seem to be influenced by other factors? a. Moving average O b. Salesforce estimate OC. Trend analysis O d. Executive best estimate Richard is using a focus group to better understand how small business travelers make the decision to purchase hotels, rental cars, and airline flights. Richard is conducting: O a. descriptive research O b. causal research O c. exploratory research O d. a pilot study