Question: A company that needs to pull together the various streams of data it collects throughout its marketing and selling processes in order to get a

A company that needs to pull together the various streams of data it collects throughout its marketing and selling processes in order to get a better view of its market performance could benefit from

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social commerce

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key performance indicators

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marketing analytics

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the customer journey

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share of customer

A company that needs to pull together the various streams of

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