A company that sells running shoes online wants to compare two new marketing strategies. They will test
Question:
A company that sells running shoes online wants to compare two new marketing strategies. They will test the strategies on 10 weekdays. In the morning of each day, a web page describing the comfort of running shoes will be displayed. In the afternoon of each day, a web page describing the discounted price for the shoes will be displayed. Sales of the featured running shoes in the morning will be compared with sales in the afternoon at the end of the experiment.
a) What are the experimental units, the treatments, and the outcomes for this experiment?
b) Is this a comparative experiment? Why or why not?
c) Could the experiment be improved by using randomization?
d) Could the experiment be improved by using a placebo treatment?
Financial Accounting A User Perspective
ISBN: 978-0470676608
6th Canadian Edition
Authors: Robert E Hoskin, Maureen R Fizzell, Donald C Cherry