Question: A company will apply STP (Segmentation, Targeting, and Positioning) model in order to serve the target consumers and to fulfil customers needs and requirements. Assume

A company will apply STP (Segmentation, Targeting, and Positioning) model in order to serve the target consumers and to fulfil customers needs and requirements. Assume that you are the marketing manager of Air Asia, EXPLAIN how Air Asia use STP model to meet customers needs. Give examples to support your answer.

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