Question: A company with ( _ _ _ _ _ _ _ _ _ _ _ _ ) has a clear purpose and wants to win

A company with (____________) has a clear purpose and wants to win a competition to achieve its purpose.
(____________) is how to win a competition.
Scholars and practitioners often say that (____________) is about saying "No." In other words, companies with a strategy can say what they DO NOT do to achieve their purpose.

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