Question: A company would like to shift from a production orientation to a marketing orientation. Which of the following is good advice for the company? 1

A company would like to shift from a production orientation to a marketing orientation. Which of the following is good advice for the company?
1 point
A. Make what is easiest to produce.
B. Focus on customer satisfaction.
C. Make the product and then focus on selling it.
D. Keep sales efforts segregated within the firm.
E. Emphasize the firms output.

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