A company XYZ sells 10,000 of its products a year at $100 per unit. The price elasticity
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Question:
A company XYZ sells 10,000 of its products a year at $100 per unit. The price elasticity at the price is −1. Suppose its variable cost is $70 per unit. Which one of the following is true?
1. The company can increase profit by decreasing the price by 10%
2. The company can increase profit by increasing the price by 10%
3. Since the elasticity is -1, the profit is maximized at this price point
4. None of the answers are correct
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