A company's ability to create value from its digital presence depends on the efficiency of its transactions and its ability to

Question 4 options:

	accept multiple currencies
	draw and customers to its website
	provide celebrity endorsements
	offer the best prices

Online sellers of hard goods are still responsible for

Question 5 options:

	printing and mailing catalogues to their customers
	storing and delivering the physical goods
	using recycled packaging materials
	hosting a Christmas party for their employees

Question 6 (1 point)

Customer loyalty programs tend to be ______________ by internet firms.

Question 6 options:

	offered in conjunction with a free coffee
	over used
	under utilized
	promoted heavily in print media

Question 7 (1 point)

The types of goods and services that can be sold successfully over the internet by SMEs include

Question 7 options:

	collectibles
	services of local interest
	antiques
	all of the above

Question 8 (1 point)

Factors that would lead SMEs to see the internet as an opportunity or a threat depends

Question 8 options:

	financing, marketing, and innovation.
	interest rates, exchange rates, and consumer preferences.
	the competitiveness of the industry, the maturity of the technology, and the owner's tolerance for uncertainty.
	the industry, the market growth rate, and the firm's technical knowledge

Question 9 (1 point)

The impacts of internet technology on SMEs include

Question 9 options:

	5% reduction in transaction costs
	increased operating costs
	a 1% return on assets
	improved customer service and support

Question 10 (1 point)

One of the drivers for SMEs to engage in e-commerce is

Question 10 options:

	shortage of capital
	industry trends
	government regulation
	pressure from employees

Question 11 (1 point)

One of the barriers to doing business on the internet is

Question 11 options:

	a shortage of high tech workers
	propensity to procrastinate
	lack of intuition
	resistance to change

Question 12 (1 point)

One of the sectors where firms are more likely to conduct business over the internet is

Question 12 options:

	hard goods manufacturing
	high technology
	catering
	personal services

Question 13 (1 point)

For manufacturers, the internet provides an opportunity to

Question 13 options:

	engage directly with customers
	establish meaningful relationships with past employees
	eliminate suppliers
	avoid direct customer contact

Question 14 (1 point)

One of the key elements of the manufacturing value chain that lends itself to the use of the internet is

Question 14 options:

	assembly
	order fulfillment
	warehousing
	research and development

Question 15 (1 point)

One of the biggest customer deterrents to online purchasing is

Question 15 options:

	poor quality
	limited selection
	shipping costs
	no opportunity to customize

Question 16 (1 point)

One of the biggest challenges for manufacturers engaged in online sales is integrating the online ordering/payment process with

Question 16 options:

	order fulfillment
	shipping
	delivery
	all of the above

Question 17 (1 point)

Customers buying on line __________________________ than offline customers.

Question 17 options:

	return goods more often
	return goods less often
	demand more features than offline
	are slower to pay

Question 18 (1 point)

Ducati's decision to sell its MH900e motorcycle exclusively online was successful primarily because

Question 18 options:

	the motorcycle was mass produced
	there was no change in dealer commissions
	the change initiative was driven by the Board of Governors
	customers put their trust in the brand

Question 19 (1 point)

E-commerce began in 1965 with

Question 19 options:

	automated teller machines
	digital calculators
	coin operated car washes
	encryption software

Question 20 (1 point)

In order to define e-commerce, four elements need to be considered. They are the relationships, the _____________________, the ___________________, and the network archetype.

Question 20 options:

	the purpose of the enterprise and the nature of its problems
	business functions and the application solutions
	the business model and the financing arrangement
	the social impact and the sustainability of the enterprise

Question 21 (1 point)

The business models that underlie e-commerce systems determine the

Question 21 options:

	type of product/service to be offered
	location of intermediate delivery points
	price, quantity, and quality of goods and services
	need for government regulation

Question 22 (1 point)

The Delone and Mclean (1992) model of IS success states that system and information quality impact

Question 22 options:

	customer reviews
	supplier acceptance
	organizational competencies
	use and user satisfaction

Question 23 (1 point)

One of the limitations of the Delone and Mclean (1992) model of IS success is that it assumes

Question 23 options:

	users have differing needs
	user satisfaction can be easily measured
	systems and information quality do not matter
	there is linear relationship between user satisfaction and individual and organizational impact

Question 24 (1 point)

Molla and Licker (2001) extended the Delone and Maclean (1992) model of IS success to include

Question 24 options:

	expectations and speed of delivery
	customer loyalty and brand recognition
	type of user and needs fulfillment
	trust and customer support

Question 25 (1 point)

IS success needs to be measured at the ___________________, ______________________, and __________________________ level.

Question 25 options:

	system, individual, and organizational
	individual, firm, and board
	program, process, and module
	business, corporate, and international