A company's executive states that "The goal of every enterprise, once you strip away all the activities that keep everybody busy every day, is simply to get, keep, and grow customers." If getting, keeping, and growing customers is the goal of your company (current or future), then how does/can each major organizational function (e.g., human resources, information technology, marketing, sales, etc.) contribute to that goal? Discuss HR and marketing for a non-profit organization

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In a company where the primary goal is to get keep and grow customers every major organizational function plays a crucial role in achieving this objec... View the full answer