A company's strategy concerns:

$($Choose best answer$)$

A$.$ the market focus and plans for offering a more appealing product than rivals.

B$.$ how it plans to make money in its chosen business.

c$.$ management's action plan for outperforming competitors and achieving superior profitability.

D$.$ the long$-$term direction that management believes the company should pursue.

E$.$ whether it is employing an aggressive offense to gain market share or a conservative defense to protect its market position