A company's strategy evolves from one version to the next because of Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. changing management conclusions about which of several appealing strategy alternatives is actually best. o the proactive efforts of company managers to improve this or that aspect of the strategy, a need to respond to changing customer requirements and expectations, and a need to react to the fresh strategic maneuvers of rival firms. O pressures from shareholders to boost profit margins and pay higher dividends. ongoing turnover in the managerial and executive ranks and the decisions of new managers to shift to a different strategy. the importance of keeping the company's business model fresh and up-to-date. A company achieves competitive advantage when Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. its business model is distinctly different from the business models used by rival companies. it has some type of edge over rivals in attracting buyers and coping with competitive forces. it employs a strategy of quickly imitating the actions of successful industry rivals--by having precisely the same kinds of product offerings and engaging in precisely the same maneuvers to stake out the same market position. its strategy entails charging a lower price for its products than any other rival in the industry. it strives to be the industry's low-cost provider and makes a conscious effort to avoid trying to outcompete rivals based on such differentiating features as higher quality, wider product selection, added performance, value-added services, more attractive styling, technological superiority, or various other types of appealing attributes