A company's values or core values concern

a$.$ how aggressively it will seek to maximize profits and enforce high ethical standards.

b$.$ the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission.

c$.$ whether and to what extent it intends to operate in an ethical and socially responsible manner.

d$.$ the beliefs, principles, and ethical standards that are incorporated into the company's strategic intent and business model.