Question: A compensation plan: Will not incorporate customer satisfaction as a measure of performance because it is too hard to measure. Will not use customer satisfaction

A compensation plan:

Will not incorporate customer satisfaction as a measure of performance because it is too hard to measure.

Will not use customer satisfaction as a measure of performance because customers are not comfortable with providing this information.

Will use customer satisfaction as a measure in the evaluation of overall performance, but will not reward salespeople for high performance on this dimension.

Will increasingly use customer satisfaction as a measure of performance in compensation determination.

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