a competitive advantage for Libell & Son you are being asked to provide three strategies that you could use to help Libell & Son continue their growth and stay on course so they maintain a competitive advantage. Two strategies that you cannot use is improved customer service and growing sales from new products.> Strategies are an important part of a company and what helps them to stay ahead of the competition. In many cases, your strategies will lead to company decisions that will affect how you operate. For Libell & Son, it is about bringing a level of satisfaction to our customers above and beyond what our competitors do. This statement is important and helps everyone to know and understand what is expected from them. The problem is this statement does not define how we are going to accomplish this. To make this statement have value there are strategies that need to be in place. For Libell & Son, it has been stressed that customer satisfaction is a driving force of our company. So, a strategy that we would incorporate would be to continually improve customer service. We could do this by listening to our customers and responding to what their changing needs might be. Another way to bring this strategy to life is to respond to complaints quickly and correct the problem.