A competitive environment where there is weak to moderate rivalry among sellers, high entry barriers, weak competition from substitute products, and little bargaining leverage on the part of both suppliers and customers Multiple Choice lacks powerful driving forces. makes it challenging for industry members to compete successfully unless they can strongly differentiate their products. gives each industry competitor the best potential for building sustainable competitive advantage over rival firms. is conducive to industry members earning attractive profits. requires that industry members have low costs in order to be competitively successful.