A competitive profile matrix:

$.$

Question $43$Answer

a$.$

creates a road map of action for the entrepreneur in order to fulfill her company's mission, goals, and objectives.

b$.$

identifies a firm's core competencies.

c$.$

allows the small business owner to evaluate her firm against competitors on the key success factors for the industry

d$.$

permits the small business owner to divide a mass market into smaller, more manageable segments.