A comprehensive layout Multiple Choice O presents the handheld look and feel of point-of-purchase displays. is a three-dimensional, handmade layout of a brochure. is an illustration that will appear in the final ad. is a highly refined facsimile of the finished ad. O is a pencil sketch of a proposed design or layout. Bounty calls itself The Quicker Picker Upper. Slogans serve two basic purposes: to provide continuity to a series of ads in a campaign and to Multiple Choice eliminate the need for lengthy copy in an ad. certify the product's high standards. implement the lifestyle messaging technique. provide a memorable positioning statement. measure marketing objectives