Question: A comprehensive system can provide an organization with aggregate and individual information about its customers that guides the development of product offerings, services, programs, and

A comprehensive system can provide an organization with aggregate and individual information about its customers that guides the development of product offerings, services, programs, and messages, and that also enables personalized customer service.
marketing mix
positioning
customer relationship management
brand equity
resonance management
A comprehensive system can provide an organization with aggregate and individual

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