A consideration set refers to

Multiple Choice

all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.

the group of generic brands that a consumer would reluctantly consider acceptable.

the group of brands of which a consumer is aware.

the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.

those product alternatives a consumer has considered, including those deemed unacceptable.