A Consumer Decision Model was presented in class using a power point slide to demonstrate its components. It was an extended model compared to that presented by Solomon in your readings. In addition, a number of questions were presented that allude to each of the major areas of that model that will help managers better understand how customers and consumers are making their decision to purchase or not purchase products/services.

You are working for a company (potentially the company or government entity for which you are currently employed). The brand manager or the division director comes to you knowing you have just completed a course in Marketing and Consumer Theory. She / he understands this was not a complete course in consumer decision making. However, you know more than she / he does about this domain. He she asks you to outline / model the process a consumer uses to choose your brand. He would like to use this as a model in which she / he can work with the New Product Development Team, the Finance Team and the Supply Chain Team to introduce a new product or enhance the current product offering. Please provide this diagram flow to her / him such that each area is explained specific to your company.