Question: A consumer is considering cold beverage options from distinct categories ( e . g . , bottled water, soda, beer ) to quench her thirst.

A consumer is considering cold beverage options from distinct categories (e.g., bottled water, soda, beer) to quench her thirst. This is an example of ----------- concept
Group of answer choices
Experiential decision making
Correlated associations
Taxonomic category
Goal-derived category
None of the above

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