Question: A consumer research study conducted by Visual Effects Inc. analyzed central tendencies such as age, income, and the stage of family life cycle to predict

A consumer research study conducted by Visual Effects Inc. analyzed central tendencies such as age, income, and the stage of family life cycle to predict the likelihood of consumers purchasing a 3-D television. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does the given scenario represent?

Qualitative

Ethnographic

Quantitative

Phenomenological

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