Question: A consumer searching for a replacement filter for an appliance is frustrated by the confusing list of options on a retailer s website. Adding a

A consumer searching for a replacement filter for an appliance is frustrated by the confusing list of options on a retailer

s website. Adding a live chat feature would enable the consumer to ask a specific question, enter the appliance, brand, and model number, and quickly place an order. Which of the

7

s does this strategy demonstrate?

Multiple Choice

advance

adjust

associate

allure

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