A. Consumers' decisions are impacted by several factors including antecedent factors, the purchase environment factors and post-purchase
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Question:
A. Consumers' decisions are impacted by several factors including antecedent factors, the purchase environment factors and post-purchase process factors. Describe each of these factors or issues, the potential impact on marketers and how a marketer can use these issues/factors to influence consumers.
B. Describe the three attitudes towards luxury and the potential impact on marketers. If you were the marketer for mattresses, how would you use your marketing mix differently for addressing consumers with each of these attitudes?
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