Question: A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need
Multiple Choice
for consistency.
to categorize.
for assertion.
for modeling.
None of the choices are correct.
A consumer's tendency to initially react to a new product as

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