A content calendar should include any updates to existing blogs, videos, or other content.

Group of answer choices

True

False

Which of the following is a positive to maintaining a content calendar?

Group of answer choices

It ensures you do not publish too much content at the same time

It integrates into your larger marketing plan

It helps plan your email marketing strategy

It shows the variety of content or lack thereof

Which of the following is not a part of creating a comprehensive content plan?

Group of answer choices

Locking into decided content

Starting with goals

Calendarizing content ideas

Accounting for seasonality

You lead content marketing for a major corporation where your team creates 10 new pieces of content per week. How often do you instruct your team to review their contents performance?

Group of answer choices

Only when its time to update it

Once per month

Once per week

Continuously

Which of the following actions would not result from conducting a content audit?

Group of answer choices

Finding gaps in content

Finding social media posts to re-share

Finding content to update

Finding content to delete

What is the correct process for choosing metrics in your content audit?

Group of answer choices

Capture every metric you can find

Capture only the most necessary metrics like visitors and time on page

Capture metrics that correspond with the contents position in the AIDA model

Capture the metrics that best illustrate your goals and tell you what you should keep, update, or delete

Why would a content marketer spend time narrowing their focus?

Group of answer choices

To spend less time creating content

To get more conversions

To be more efficient in content marketing

To identify the best promotional channels and use them more often

You are a freelance marketer with a small following on both social media and your website. Why might you consider affiliate marketing?

Group of answer choices

You should not consider affiliate marketing with a small online following

It immediately leads to new followers and website visitors

It is a major source of income

It allows you to strictly focus on marketing products without worrying about the other aspects of the business

Which of the following is critical to affiliate marketing success?

Group of answer choices

Driving lots of traffic through SEO

Running lots of social media ads to build your following

Understanding the companys supply chain

Understanding your own niche audience

You work online selling another companys products at your own set price. You also do not keep the goods in stock (i.e. the manufacturer ships them). What is this form of referral called?

Group of answer choices

Dropshipping

Affiliate marketing

Reselling

Influencing