Question: A contractual agreement whereby one company ( licensor ) allows its brand name or trademark to be used with products or services offered by another

A contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services
offered by another company (licensee) for a royalty or fee is referred to as
reseller licensing.
brand licensing.
co-branding.
generic branding.
mixed branding.
A contractual agreement whereby one company (licensor) allows its brand name

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