A creative, distinctive strategy that sets a company apart from rivals and that gives itja sustainable competitive advantage Multiple Choice 24:09 O allows a company's managers to Ignore competitors responses tojany moves that the company might make. O is the best indicator that the company's sugedy and business model are well matched and properly synchronized. O is a company's tostickand it Veraverage profitability. O is a reliable indiomor waythe company has a profitable business model. signals that the company has a bold, ambitious strategic intent that places the achievement of strategic objectives ahead of the achievement of financial O objectives