A cupboard hardware manufacturer has developed an improved door hinge that has a soft close feature (i.e.,
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Question:
A cupboard hardware manufacturer has developed an improved door hinge that has a "soft close" feature (i.e., when the cupboard door is closed, the door slows as the it reaches the cupboard frame and closes softly/quietly). The product development team is at the product testing stage.
What would be the objective of consumer testing for the hardware manufacturer?
1 To determine if there is a consumer preferred marketing method.
2 To determine if there are any competitors with a similar product or claim.
3 To determine if consumers perceive there is value in the new feature.
4 To determine if there is a process or a cost saving to make the improved hinge.
Related Book For
Basic Business Statistics Concepts And Applications
ISBN: 9780132168380
12th Edition
Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel
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