A customer benefit package is defined as a$($n$)$

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collection of all the resources, such as labor, equipment, materials, and information, which are used to create customer satisfaction. set of all the moments of truth between the customer and the service provider in a service encounter.

clearly defined set of tangible and intangible features that customers recognize, pay for, use, or experience.

organization's ability to strategically blend its current business needs with the wants and needs of its customers.