Question: A customer goes into a hardware store and buys a screwdriver set but is not aware of the brand. This is known as brand a

A customer goes into a hardware store and buys a screwdriver set but is not aware of the brand. This is known as brand
a. insistence.
b. unfamiliarity.
c. rejection.
d. nonrecognition.
e. equity.
A customer goes into a hardware store and buys a screwdriver

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