Question: A customer identified as a Driver would be cool, tough and competitive in their relationships plus independent and willing to run over others to get

A customer identified as a Driver would be cool, tough and competitive in their relationships plus independent and willing to run over others to get their preferred results. 1) True 2) False

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A customer identified as a Driver would be cool, tough and competitive in their relationships plus independent and willing to run over others to get their preferred results. 1) True 2) False

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=+Part 1 Choose a campaign you think is terrific. Ask yourself why you like it so much?

=+Does it make you feel cool?

=+Part 2 Be sure to think about your audience, their values, and what would be a relevant message for them.