Question: A customer matrix is used to: ( Select all that apply. ) a . segment a large market into smaller markets. b . understand how

A customer matrix is used to: (Select all that apply.)
a. segment a large market into smaller markets.
b. understand how to reach a particular customer.
c. determine what type of business you have.
d. segment an industry into smaller segments.
e. determine which customer has the greatest need.

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