Question: A customer planning to buy a book can either order the book on the internet from www.libertybooks.com o r go to the nearby Landmark outlet.

A customer planning to buy a book can either order the book on the internet from www.libertybooks.com or go to the nearby Landmark outlet. How are the supply chain different for these two companies? Are customers looking for the same kind of service from both the companies? How can these factors affect the strategies of both these companies?

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