A customer value proposition is

Multiple Choice

the unique combination of benefits received by targeted buyers that includes quality, convenience, on$-$time delivery, and both before$-$sale and after$-$sale service at a specific price.

a statement that, before product development begins, identifies $(1)$ a well$-$defined target market; $(2)$ specific customers' needs, wants, and preferences; and $(3)$ what the product will be and do to satisfy consumers.

a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.

the characteristics of a product that make it superior to competitive substitutes.

the cluster of benefits that an organization promises customers to satisfy their needs.

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