Question: A customer visits amazon.com on July 1 s t . She browses through the shoes and adds some of them to the shopping cart. But
A customer visits
amazon.com on July She browses through the shoes and adds some of them to the shopping cart. But due to some reason she abandons the cart and forgets about it Later in August, she was browsing some news site and she was surprised to see display advertisements for the same shoes she had added to her
amazon.com cart. This type of targeting is called
behavioral targeting
interstitial advertising
lookalike advertising
context advertising
retargeting
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