1. A data aggregator is an organization involved in compiling information from detailed databases on individuals and selling that information to others.

   Data aggregators like Acxiom and (now defunct) Cambridge Analytica obtain data from public and private sources and store and process it in sophisticated ways. When you use your grocery card your data is sold to a data aggregator. Visit acxiom website. Navigate the site and think about the following questions

2. Who are Acxiom's top customers? Explore the Products and Acxiom's lines of business. Name three products and services Acxiom provides?
3. What kinds of data is Acxiom collecting to help their customers?
4. According to the Web site, what is Acxiom's privacy policy? Are you reassured by its policy? Review the US Online Advertising Privacy Policy. (Privacy Policy). Is it easy to opt out? How?
5. Should there be laws that govern the types of data services that governmental agencies can buy from companies like Acxiom? Why or why not?
6. About the Data is a website that allows you to know what data says about you and how it is used.

7. Review the recent article below about Acxiom's efforts to reassure consumers.

   Compose a minimum 3 paragraph post that describes your understanding of Acxiom's data collection business. What have you learned about data aggregators from your research and reading the posted articles, use the questions above as your guide? Do your own research on the topic and share what you find. How is all this data that is being collected being used?

   Please no Plagiarism.